Storytelling for pitching your music

WORKSHOP OVERVIEW

Hi! I'm Catherine Pérez Vega, designer and co-producer of 310sessions. Our collective 310 collaborates with artists to help them navigate from music production into creating a unique storytelling to pitch your music. From a clear concept to the design of a strategy, we can help you gain an active audience and people who connect with you as an artist and your music. The best is to organically create a fanbase that gravitates around the essence of your music and not a genre. Because music that is memorable becomes sharable.

In this workshop I'll guide you through the techniques borrowed from my own design practice to help you pitch your music with intention.

Through 310sessions, I have learned that drafting an email that mentions who you are and your music genre sometimes just misses the mark.Y our pitch should narrow what in you makes you a great performer and what is unique about your music.

For us, a great pitch can open doors, particularly for bookings, networks, and communities. A well-curated pitch can communicate a clear concept of who you are as an artist and what is interesting about your music. The right words can sell a tone, a freshness or even bring in an opportunity when communication about oneself and music needs to be clearly understood by others. Let's collaborate to make the story behind your music memorable.

For this workshop we will:

• •Identify and shape a compelling story, and turn it into a concise pitch, one that helps varied audiences including venues, labels, press, and collaborators understand what is unique about your music to listen to it.

This workshop is a communication strategy session for newcomer artists designed to help you frame your work differently.

FORMAT

In-person, 3 hour 30 min workshop with theory and practical exercises. The workshop includes a 20 minute min break. The space is reserved for 7 participants to have an intimate and small group workshop to gain techniques on storytelling.

PROGRAM AND SCHEDULE

16:00 - 17:00 Introduction into pitching Theory: Storytelling and Design thinking fundamentals for artists

17:00 - 17:30 Exercise: Finding the core story of your own music

17:30 - 17:50 Break

17:50 - 18:35 Exercise: building and structuring your pitch (written + verbal versions)

18:35 – 19:20 Live pitch practice + peer & facilitator feedback

19:20 – 19:30 Wrap-up, resources, and next steps

WORKSHOP GOALS

By the end of the session, participants will be able to:

1. 1.Identify the core story behind their music. What makes it distinct and worth hearing about.
2. 1.Structure a pitch with a clear narrative arc, avoiding facts or genre tags.
3. 1.Adapt that story across formatsbooking emails,

We'll exercise with a 30-second pitch or an EPK (to decide as a group).

1. 1.Practice and refine their pitch live, with group feedback.
2. 1.Leave with a usable pitch draft ready for bookings and outreach.

WHAT PARTICIPANTS WILL LEARN FROM A DESIGNER'S PERSPECTIVE

· Framing first: pitch what the music does for the listener, not just what it is.

· Narrative arc: structure pitches with setup, tension and payoff.

· Audience-first communication: tailor the pitch to a booker, curator, or journalist.

· Hierarchy: know what to lead with and what to cut out.

· Elevator pitch discipline: say it in seconds without losing authenticity.

· Iteration: treat the pitch like a draft. Test it, get feedback, refine it.

MATERIALS PARTICIPANTS CAN BRING

· An existing bio, pitch, or electronic press kit (if you have one).

OUTCOME

I want every participant to leave the room with a working draft of their own pitch. No ai, a thinking room of creatives to craft something unique that connects with others.